Grainger College of Engineering is one of the foremost schools for world changing achievements. This “Stark Industries-esque” college wanted a commercial with visual style that felt as stunning and high-end as the college is. We made a conscious decision to shoot anamorphic not just because it looks killer, but also because of the innate “sci-fi” look it gives to the video. We also chose to play with high contrast vibrant lighting to again reinforce the “sci-fi” feel which reflects the future forward direction of the college itself.